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“[Alicia Keys' 'No One'] was the most added at Rhythm radio, and the reason they gave was the VMAs and the audience’s reaction.”
—-Lou Robinson, RCA Music Group

MTV VMAS RESULT IN SALES, RADIO, NET SPIKES

Britney, Justin Timberlake, Timbaland, Rihanna, 50 Cent, Common, Alicia Keys Drive Increased Music Sales, Airplay

Say what you want about the show, but this year’s MTV VMAs, which saw a 20% rise in viewership, also fueled increased activity for many of the featured artists, including Justin Timberlake, Common, Nelly Furtado, Gym Class Heroes, Timbaland, Fall Out Boy, Chris Brown, Foo Fighters, 50 Cent and Rihanna.

 

The show resulted in huge spike in album sales, single/iTunes sales and radio airplay as well as heightened Rhapsody.com activity.

 

For instance, Alicia Keys’ performance of “No One,” increased its audience from 27 million the day before to 43 million, according to RCA Music Group’s Lou Robinson, who said: “The song was the most added at Rhythm radio, and the reason they gave was the VMAs and the audience’s reaction.”

 

Album sales increases:

Timbaland, Timbaland Presents Shock Value  +43%

Gym Class Heroes, As Cruel As School Children +33%

Rihanna, Good Girl Gone Bad +28%

Common, Finding Forever +26%

Justin Timberlake, Futuresex/Lovesounds +14%

Fall Out Boy, Infinity On High +14%

Maroon 5, It Won't Be Soon Before Long + 13%

Even Britney Spears experienced a positive result from her controversial performance, with “Gimme More’ the Most Added song at Pop radio the day after the show with a 1,000 spin increase over the last two weeks. The song continues to be most requested in New York, Boston and Philadelphia.

Rhapsody.com, the exclusive digital music service for MTV Networks, saw a 20% increase in unique visitors during the week of the VMAs. Artist page views were up, including Britney (124%), Justin Timberlake (83%), Chris Brown (59%), Fall Out Boy (57%) and Timbaland (21%).

 

At iTunes, Timberlake’s “LoveStoned” sold 47,947, Alicia Key’s “No One” 74,823 and Foo Fighters’ “The Pretender” 26,113.

 

Neither IDJ’s Kanye West nor 50 Cent were hurt by their appearance on the VMAs, either, with West’s Graduation garnering a year-best 930k and Fiddy’s Curtis 660k, according to this week’s HITS Album Sales chart.

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