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“The breadth of this slate of music-based series illustrates, once again, that VH1 is the only place for adults to go to see the kinds of music and storytelling that speaks only to them."
—-Brian Graden, MTV Entertainment President
VH1'S "WILD LIFE" FEATURES RAP MOGULS, BOY BAND ALUMS AND CELEB BOYFRIEND ROCKERS
New Series Include Projects With Irv Gotti, Whitestarr, Ex-Members of NSYNC, Color Me Badd, LFO, 98 Degrees
VH1 has green-lit six new series as part of its new “Wild Life” programming initiative, it was announced by MTV Networks Music Group President of Entertainment Brian Graden.

The new music series  include Irv Gotti Project, Man Band, ego trip’s White Rapper Show, Whitestarr ProjectRags to Riches and Bridging the Gap

“The breadth of this slate of music-based series illustrates, once again, that VH1 is the only place for adults to go to see the kinds of music and storytelling that speaks only to them,” explained Graden. 

“Just as we gave Hulk and his family a home with ‘Celebreality,’ we wanted to create a new branded block for all the crazy rockers and rappers that we love so well,” commented VH1 EVP/GM Tom Calderone.  “’VH1’s Wild Life,’ it’s a home for the ‘raging!’”

Irv Gotti Project: After being investigated for three years by the federal government on charges of money laundering and acquitted, rap mogul Irv Gotti is now attempting a comeback with his label The Inc while also juggling his responsibilities as a husband and father. 

Man Band: Living together under one roof, five boy band legends including Bryan Abrams (Color Me Badd), Rich Cronin (LFO), Chris Kirkpatrick (NSYNC) and Jeff Timmons (98 Degrees) will be challenged to create new music, a dynamic stage show and then perform as a new pop group.

ego trip’s White Rapper Show: VH1 and ego trip team up to search for the next great “White Rapper.”  Hosted by white rap legend Michael “MC Serch” Berrin (of the group 3rd Bass) and producing legend Prince Paul, the show is set in the South Bronx, the birthplace of hip-hop, featuring 10 contestants from all over America who must battle their way through challenges designed to test their musical cred, knowledge of hip-hop culture and their ideas about race. 

Untitled Whitestarr Project: This comedic romp follows privileged Malibu rocker and Mischa Barton’s boyfriend, Cisco Adler and his band as they balance gigs, groupies and girlfriends in their last shot at rock and roll immortality. 

Bridging the Gap:  This limited series documents two established artists who come together for the first time to explore their shared musical passions.  Eve and Queen Latifah are featured in the first episode of this half-hour music series.

Rags to Riches: In each episode, a musician or actor will take viewers on a journey to their humble beginnings and walk them through their childhood, the challenges of growing up and how they have given back to their community and the people who helped them realize their stardom.  The pilot episode featured Snoop Dogg. The show is created and directed by Lauren Lazin, who was nominated for a 2005 Academy Award for her film Tupac: Resurrection.

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