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"Taking this class will allow you to break on through to the other side."
—-Jeff Jampol on The Music Business Now at UCLA

BACK TO SCHOOL

Professors Jampol, Beer and Sturges Return to the Classroom for Another Music Biz Session at UCLA
Just when you thought it was safe to return to campus, it’s time for yet another session of UCLA’s popular class, The Music Business Now: How It Really Works and the People and Events That Influence It, starting Wednesday, January 10 from 7-10p.m.

The class, once again taught by Doors manager Jeff Jampol, HITS co-founder and Editor-in-Chief Lenny Beer and Universal Music Publishing EVP Creative Affairs Tom Sturges, will examine in depth the modern music industry as it undergoes a massive transformation in its attempts to evolve, survive and succeed in the digital revolution.

The 12 sessions at UCLA’s Haines Hall running through March 28, will feature some of the biggest names in the music business holding forth on their areas of expertise and interacting with students, including Capitol Records President Andrew Slater, mega-managers Irving Azoff, Jeff Kwatinetz, Andy Gould, Kenneth Crear, Richard Bishop and Jim Guerinot, Island Def Jam President Steve Bartels, Warner/Rhino President Scott Pascucci, music supervisor Alex Patsavas, Live Nation’s Michael Rapino, CAA’s Rob Light, KROQ’s Kevin Weatherly, EA’s Steve Schnur, Yahoo!’s Jay Frank, MTV’s Peter Baron, KCRW’s Nic Harcourgt and VH1’s Tom Calderone, among many others. For a complete list and further information, click here.

The course’s premise remains how to break artists and sell their work in a new world, with artists, managers, label and publishing executives discussing the current rules of the game, enabling students to meet, interact one-on-one, network with and learn from some of the business’ most influential execs.

The course is no gut, either, so any UCLA basketball players need not apply, unless of course, they want to get drafted by the Clippers.

Said Beer: “If you have any interest at all in becoming a part of the music business and learning what it takes to survive, this course is invaluable. I wish something like this was available when I went to college instead of the boring business courses I ended up taking.”

Added Jampol: “Taking this class will allow you to break on through to the other side.”

Said Sturges: “If my boss David Renzer believes in this class, so do I…”

The course is part of the Certificate program in the Business and Management of Film, Television, Digital Entertainment Media.

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