“We wanted to get together with the best pros and biggest executives we could to form a real post-collegiate advanced music business program to study what we all really do."
——Jeff Jampol


HITS Editor Beer, Doors Manager Jampol and UMP’s Sturges Return to UCLA to Teach “The Music Business: Now”
As you may have noticed, the record industry is in the throes of unprecedented change, with new methods of distribution, marketing and promotion being introduced every day. For anybody working in the entertainment business, it’s imperative to stay on top of these developments on a daily basis.
HITS Editor Lenny Beer, The Doors’ manager Jeff Jampol and Universal Music Publishing EVP Tom Sturges bring more than a century’s worth of experience in their respective fields to UCLA for The Music Business: NOW—How It Really Works, and the People & Events That Influence It. The course will be held at Haines Hall on the UCLA Main Campus, starting Wednesday evening, Jan. 11, for 12 consecutive weeks, at 7-10 p.m.
The course offers a broad-based knowledge of all aspects of the music business, with guest lecturers that include some of the biggest names in the music business, offering an unprecedented opportunity for students to network with and get to know some of the industry’s most important players.
"It’s a great course to learn about what’s happening right now in the business," says Beer, who will host the class’ overview and analysis of the most compelling events in the record industry, the cleverly titled What Happened This Week. As he explains, unnecessarily, "It’s about what’s going on right now… Part of the curriculum is the day’s current events. It’s as valuable for people just breaking into the business as it is to those looking to get ahead in their careers by networking with some of the most important executives in our industry."
Each student will receive free online access, good for the duration of the quarter, to MIS/MediaBase, the industry standard for radio and video performance/chart monitoring.
Added Sturges: “This course gives students the basic building blocks of a successful career—access to the players and a how-to for every major discipline. No matter what you do in the business, you'll do it better after taking this class."
Jampol continued, "The original genesis of this course took place 12 years ago, when a bunch of us got sick of doing these panels where no one learned anything… We wanted to get together with the best pros and biggest executives we could to form a real post-collegiate advanced music business program to study what we all really do."

Here’s the complete class description:

The Music Business NOW: How It Really Works, and the People and Events that Influence It

X 448.75 Music 4 units $515

In light of the massive changes the entertainment industry has undergone recently, this course provides a timely and advanced guide to music and entertainment from several vital perspectives. Classes include lectures and focused seminars with the best, brightest, and most influential executives in the music business today.

Subjects include making deals, the rules of the game, new artist development, brand creation and marketing, building and maintaining a fan base, the live show and touring it, selling on the Internet and marketing via digital media, sales and retail, music publishing/licensing, film and television, MTV, and radio and video promotion.

Personal relationships are of paramount importance in any business, but all the more so in the music business, which is influenced by a handful of key executives. Here, students meet, learn from, and have a chance to forge connections with top executives in the entertainment business today via one-on-one class interviews as well as panel discussions.

Confirmed guest speakers include:

Andy Slater, President, Capitol Records;
Polly Anthony, Co-President, Geffen/Dreamworks Records;
L. A. Reid, CEO, Island/Def Jam Records;
Steve Bartels, President, Island/Def Jam Records;
Scott Pascucci, President, Rhino Entertainment;
Michael Rapino, CEO, Clear Channel Entertainment;
Danny Strick, President, Sony/ATV Music Publishing;
Scott Francis, President, BMG Music Publishing;
David Renzer, Chairman and CEO, Universal Music Publishing;
Kenny MacPherson, President, Chrysalis Music Publishing;
Irving Azoff, CEO, Azoff Music Management (Christina Aguilera, Van Halen, Jewel, The Eagles);
Jeff Kwatinetz, CEO, The Firm (Snoop Dogg, Korn, Ice Cube, Kelly Clarkson, Leonardo DiCaprio, Vin Diesel, Cameron Diaz);
Jim Guerinot, President, Rebel Waltz Management (No Doubt, Social Distortion, The Offspring, Nine Inch Nails, Hot Hot Heat);
Kenneth Crear, Partner, Wright/Crear Management (Backstreet Boys, Janet Jackson, Chingy);
Arthur Spivak, Stu Sobol, The Firm (Three Days Grace, A Perfect Circle, Yellowcard);
Andy Gould, Andy Gould Management;
Rick Sales, Sanctuary Music (Slayer, Morrissey);
Richard Bishop, President, 3AM (Paul Oakenfold, Henry Rollins, The Crystal Method, BT);
Rob Light, Head of Music, Creative Artists Agency (CAA);
Kevin Weatherly, Program Director, KROQ-FM;
Nic Harcourt, Program Director, KCRW;
Phil Costello, Senior Vice President, Promotion, Reprise Records;
Geo Bivins, Senior Vice President, Urban Promotion, Capitol Records;
Peter Baron, Head Of Programming, MTV Networks;
Tom Calderone, GM, VH1;
Bill Silva, President, Hewitt/Silva Presents;
Kevin Black, Head Of Urban Street Promotion, Interscope Records;
Steve Schnur, Worldwide Head of Music, EA Entertainment
Larry Weintraub, President, Fanscape;
Jay Frank, Head of Artist/Label Relations, Yahoo Music;
"Big John" Platt, Executive Vice President, Urban Music, EMI Music Publishing;
Mark Williams, Head of A&R, Interscope Records (Marilyn Manson, Queens of the Stone Age, Beck, No Doubt);
Ron Laffitte, Senior Vice President, A&R, Capitol Records (Coldplay, Radiohead, Yellowcard);
Jeff Gelb, MIS/MediaBase

Fulfills artist management and development requirement in certificate programs in the music business and the business and management of film, television, digital entertainment media.

Reg# R7754U

UCLA: 39 Haines Hall

Wednesday, 7-10pm,
January 11-March 29, 12 mtgs.

Jeffrey Jampol
, manager, The Doors; management consultant to the Janis Joplin Estate (records, films, merchandising, licensing). Mr. Jampol has worked in marketing and promotion for Atlantic, CBS and Warner Elektra Atlantic, and consults labels, managers, and artists in the areas of marketing, artist development, branding, Internet music marketing, and deal negotiation. He also is a voting member of NARAS and serves on AFTRA's Select Managers and Lawyers Advisory Committee.

Lenny Beer
, co-founder, HITS Magazine, where he has been editor in chief since its inception. Mr. Beer also owns The Management Company, which represents, among other artists, The Bravery, and the multi-platinum act Hoobastank. His past positions include chart editor at Record World magazine and founding partner of MusicVision, an influential indie radio promotion and marketing company.

Tom Sturges
, Executive Vice President, Creative Affairs, Universal Music Publishing Group. Mr. Sturges oversees Universal's L.A. and New York offices, and has been involved in several key UMPG signings, including 3 Doors Down, 50 Cent and G-Unit, Eve and Blink-182. Prior to his current position, he was president of Chrysalis Music Group, where he signed such artists as OutKast, Smashing Pumpkins and Montell Jordan. Mr. Sturges was an appointee to the California Governor's Mentoring Partnership and is a voting member of NARAS, where he serves on the Board of Governors.

For registration information, e-mail [email protected], call (310) 825-9064 or access www.uclaextension.edu http://www.uclaextension.edu/

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