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"Even though they’ve had seven albums and been around for 10 years, this is the first time they’ve had everything lined up together. We believe in this group and their potential for the future."
——Joe Riccitelli, Jive Sr. VP Promo

BOWLING FOR DOLLARS

Jive's Bowling for Soup Stirs up a Heady Brew
Is it Soup yet?

Jive Records feels the time is right to break Grammy-nominated Texas punk jokers Bowling for Soup wide-open with the first single, "1985," from their third album for the label, A Hangover You Don't Deserve.

 Most Added at Top 40 and Hot AC its first week out, the hook-laden “1985” tells the tale of a soccer mom’s longing for the good old days of “Springsteen, Madonna/Way before Nirvana/There was U2, and Blondie/And music still on MTV.”

“To me, they’re a total discovery,” says Jive Senior VP Promo Joe Riccitelli. “Even though they’ve had seven albums and been around for 10 years, this is the first time they’ve had everything lined up together. We believe in this group and their potential for the future.”

The band put out four indie albums and built a steady following from constant touring before Jive released 2000’s Let’s Do It For Johnny . Thanks to a 2003 Grammy nomination for Best Pop Performance by a Duo or Group for the single, “Girl All the Bad Guys Want,” 2002’s Drunk Enough to Dance sold more than 300k copies, setting up the new album, which hit retail last week.

The label’s Sr. Director of Marketing Mark Flaherty says the initial plan was to tap into the band’s fan base during their summer-long stint on the Warped tour.

“They have a lot of equity as a touring band. They’re the hardest-working band out there. With the Grammy nod, at least people now know their name. It’s given us something to build on.”

The initial push also focused on the Internet. “1985” is the #1 Most Downloaded song on iTunes and has broken the record for most legal downloads on all services, with 15,000 and 23,000 over the last two weeks.

“It’s a remarkable song because it works on two levels,” says Flaherty. “For older people, it references things from that era, but it works for the kids because the whole nature of the song is how uncool your parents are.”

Other marketing and promotional initiatives include:

*Performances for Rolling Stone.com, VH1.com “You Heard It First”

*Video Top 10 on VH1, in rotation at MTV and Fuse

*American Airlines inflight program

*Performed on Live with Regis & Kelly

*Recorded remake of theme from Gilligan’s Island and shot a video for upcoming TNT reality program based on show

The label is in for the long haul, says Riccitelli. “The album is a lot deeper than just this single. We never sold more than 10k a week for the life of the last album, but we built it over time.”

Next single is the power-pop “Almost,” with its immortal verse, “I almost made out with the homecoming queen/Who almost went on to be Miss Texas/But lost to a slut with much bigger breast-es.”

“If you want to be angry, this is not the album for you,” says lead singer Jaret Reddick. “If you want to smile and have a good time and think about chicks and beer, this is the album for you.”

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