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“Michael’s compelling vision about the digital future of our industry will allow us take full advantage of new and emerging opportunities in today’s marketplace.”
——MTVN chief Judy McGrath
McGRATH CRIES WOLF
Business Strategist Named MTV Networks President/COO
MTV Networks has announced that Michael J. Wolf, former managing partner of McKinsey & Company’s Global Media, Entertainment and Information media consulting firm, has been named President and Chief Operating Officer.

In this newly created senior executive position, Wolf will lead the company’s business and technology operations, including advertising sales, affiliate sales and marketing, business and strategy development, business and legal affairs, finance, information systems and technology, and production operations. He will also help in setting and implementing MTVN’s evolving multiplatform strategy to serve its audiences across all screens. He will report directly to Chairman/CEO Judy McGrath.

“As one of the most respected business and advertising strategists in our industry and our trusted senior advisor for over a decade, we’re thrilled that Michael is joining MTV Networks,” said Judy McGrath. “His incredible operational, digital media and marketing expertise will help us further extend our global brands across multiple platforms. He will also help us become an even more valuable partner to our advertisers, distributors and international business partners looking to solve their most difficult marketing challenges in today’s changing media landscape. I know that Michael’s compelling vision about the digital future of our industry will allow us take full advantage of new and emerging opportunities in today’s marketplace.”

McGrath also noted that she’s always been fond of Michael’s cousins, Grey, Were and Big Bad.

“Judy is one of the most talented and visionary executives in the media industry, and I’m delighted to join her and her team to help implement global business strategies,” said Wolf. “I look forward to helping the company accelerate its transformation into a multiplatform business and partnering with advertisers to help them connect with our audiences, wherever they are, in ever more compelling and meaningful ways.

“MTV Networks is the one company in the entertainment industry where the Internet meets television and television meets the Internet,” Wolf continued. “It’s the nexus of the new and the old.  It’s an exciting time to partner with these world-renowned brands that have always been global leaders in both driving and embracing change and innovation.”

He then did his infamous Cary Grant impersonation, using the legendary phrase, “Judy, Judy, Judy.”

Wolf has been a leading consultant to the CEOs and senior managers of many of the world’s leading media, information, and entertainment companies for the past 16 years and has led a number of the major transactions, strategic alignments and innovations in these industries.

During his tenure at McKinsey & Company, Wolf focused on helping senior management define the future of their companies while solving business problems, including issues surrounding operations, organization, strategy and marketing. Prior to McKinsey, Wolf was a Senior Partner with Booz Allen & Hamilton, where he founded and led the Media and Entertainment Group and built it into one of the largest segments of the firm.  He served on Booz Allen’s Board of Directors and Executive Management Committee and was also the firm’s Chief Marketing Officer.  In 2000, his partners recognized him with the firm’s Professional Excellence Award.

He is a member of the boards of trustees of WNET and WLIW (New York's PBS stations), the International Radio and Television Society, the Museum of Television and Radio Media Center and PENCIL (New York’s Principal for a Day Program). He is Chairman of the UJA Federation’s Entertainment & Media division.

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