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"This initiative will afford advertisers unique, national sponsorship and branding opportunities above and beyond the traditional 60-second commercal spot."
——John Sykes, Infinity Broadcasting CEO

INFINITY GOES ON A "STREET DATE" WITH LABELS, ADVERTISERS

CEO Sykes Says Multi-Platform Initiative Is Meant to Boost First-Week Sales of High-Profile Albums
Infinity Broadcasting has announced a plan to partner with the record industry to boost first-week visibility of superstar albums.

"Street Date" is a multi-platform initiative that consists of four key elements—live original programming, on-air promotion, long-form Behind the Music-style documentaries and customizable listener contests, al deisnged to create destination programming for all Infinity music formats.

The initiative has already been tested out on Lenny Kravitz, John Mayer and Jimmy Buffett.

The campaigns will begin on the Tuesday a new album hits the streets, featuring live interviews with the featured artists broadcast in morning drive on Infinity stations nationwide. The Naked Truth, an hour-long retrospective featuring candid conversation, along with classic and new tracks by the artist, will be broadcast during the week following the album "street date."

The program is being coordinated on the label side by Sr. VP Original Programming Rob Barnett ([email protected]), who will serve as Executive Producer of the concept, and for advertisers by VP Exec. Marketing David Goodman ([email protected]).

Said Infinity CEO John Sykes, who visited New York and L.A. to introduce the plan: "This initiative will afford advertisers unique, national sponsorship and branding opportunities above and beyond the traditional 60-second commercal spot."

Although no price tag has been put on the comprehensive promotion, the first Street Date is expected within the next 30 to 60 days.

Listeners will be given exclusive acess to featured atists through the promotions tailored expressly for each market.

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