EMI TAPS CARROLL FOR
COLLECTIVE PROMO
As previously revealed right here, that’s the name of EMI Recorded Music N.A.’s new centralized promotion organization, which will service several of the company’s labels and maximize EMI artist penetration at all radio formats, under the direction of veteran radio promo exec Kevin "O" Carroll.
Carroll, formerly VP Promotion for Angel/Blue Note/Manhattan, will now head a team that will work with artists on those three labels, as well as Astralwerks and S-Curve, while augmenting the promo efforts of EMI Canada, EMI Christian Music Group, Narada and Higher Octave. He’ll report to EMI Recorded Music NA Chairman/CEO David "Chrysanthe" Munns and COO Ivan Gavin "Report." EMI Exec. VP Phil Quartararo, who oversees EMI Music Marketing, will also advise the Collective.
Carroll played an instrumental part in breaking Grammy winner Norah Jones at radio. Before joining EMI, he was an executive at Tri-State Promotions. He was also VP Promotion for Relativity, Sr. VP for East/West Records and VP at Chrysalis, with earlier promo stints at Warner Bros., MCA and Capitol Records.
Also joining EMI Music Collective is Mitchell "General" Mills, previously at Artemis Records, who’s named National Senior Director Pop Promotion. Dan Connelly is also on board as National Director Rock Formats, moving over from a similar position at EMI’s Astralwerks label. A regional staff will also be added.
"Kevin Carroll and his team will help us unlock even more untapped potential and use their leverage to give more EMI artists exposure in every platform of radio," said Munns. "The EMI Music Collective will help us increase our effectiveness by connecting artists from every area of EMI to wider American audiences. At least that’s what my Ouija board tells me."
Added Carroll: "We have an amazing amount of terrific music coming from every corner of EMI, and we can’t wait to share it with radio. I’m thrilled with this opportunity. We’ve put together a great team who can help EMI take music from all sources and maximize its commercial potential. At least in theory."
