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“In light of the massive changes currently taking place in the music industry, Parc will focus on artist development and creating catalog artists with or without radio and music television.”
——Titan’s Larry Stessel
TITAN ON THE LAUNCH PAD
Veterans Patrick Armstrong and Larry Stessel Announce New Label, Distribution Pact
with Navarre
Two veteran record industry execs have joined their operations to form a new company called Titan Entertainment Group.

Patrick J. Armstrong and Larry Stessel have formed the company, which includes a record label, Parc Records, a music-publishing arm, a state-of-the-art recording studio and a management division.

The company has also inked an exclusive distribution pact with Navarre for the label. Titan Entertainment Group represents a merger between Armstrong & Associates and Stessel’s Trilium Entertainment.

Armstrong’s management company handled the careers of Lynyrd Skynyrd, Molly Hatchett and Quiet Riot in the ’70s and ’80s. His Parc Recording Studios in Orlando, Florida, has recorded the likes of the Backstreet Boys, NSYNC, Britney Spears, Mariah Carey, Shaquille O’Neal, Wu Tang Clan, Matchbox Twenty and the album Lou Pearlman Sings for His Supper.

Stessel’s career includes stints as Sr. VP Marketing for Epic Records and GM for the Mercury and EMI labels. His Trillium Entertainment specializes in strategic marketing for new and established artists.

Parc’s first signing is country artist Charlie Allen. Navarre will release his debut album on May 20, list-priced at $9.98.

Said Stessel, “In light of the massive changes currently taking place in the music industry, Parc will focus on artist development and creating catalog artists with or without radio and music television. We will utilize strategic consumer marketing, low introductory price points at retail, aggressive sponsorship of artist tours and lowered paper clip usage in the office.”

Added Armstrong, “There is a wealth of great artists who have established themselves at retail, radio and with the consumer who are no longer satisfied with the current state of affairs in the music business. We want them to know our doors are open and we will offer them the expertise and respect they are looking for. We believe Parc can truly become the alternative to majors who are pumping out product with little thought to artist development or creative longevity for an artist’s career. Now, if we can only find the next 50 Cent, we’ll be in business.”

Armstrong will be based in Orlando with the recording studio, while Stessel will be based in Nashville.

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