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"Universal is committed to bringing our content to the music fan, in as many ways, in as many places as possible."
—Larry Kenswil, eLabs President
UMG AND SPRINT GO MOBILE WITH RINGTONES
Companies Will Offer Music From UMG's Roster of Superstars for Cell Phone Tones

Ring-a-ding-ding now takes on new meaning.

Universal Music Group and Sprint have pacted to bring new ringer choices from some of the world's most renowned artists to mobile music fans nationwide.

Sprint, which operates the largest all-digital, all-PCS nationwide network, and UMG, the world's leading music company, plan to offer a wide variety of downloadable ringers in the music tone category, which are ringers of clips from the actual recorded song, to PCS Vision customers. Sprint was the first U.S. carrier to launch ringers from actual songs.

Sprint currently offers nearly 1000 ringers and screen savers in categories that include Urban, Rock, Pop, Country, TV/movie themes, music tones, animated ringers and voice ringers in both English and Spanish. The agreement with UMG expands the music tones category.

Said Sprint VP Consumer Marketing "Micro" Chip Novick: "Sprint customers tell us they want to personalize their phones with customized ringers. The agreement with Universal Music Group enables Sprint to expand the selection of ringers by offering customers more music by more artists from the world's largest music company."


Added eLabs President Larry Kenswil, head of UMG’s business and technology division: "UMG's partnership with Sprint will provide wireless subscribers with a wide variety of new and exciting ringer choices featuring Universal artists' music. Universal is committed to bringing our content to the music fan, in as many ways, in as many places as possible. The mobile music experience offers a new avenue for us to deliver our content to consumers. Now, will you excuse me. I have to take this call. Can’t you hear ‘Lose Yourself’ playing?"

PCS Vision from Sprint includes services that allow customers to take and receive pictures from select PCS Vision Phones; browse the Internet at speeds faster than most dial-up connections; check personal and corporate e-mail; watch clips and stream audio for news and music; download polyphonic, animated and voice ringers, and full-color graphically-rich games and screen savers, all on the enhanced Sprint Nationwide PCS Network.

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