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"Michael has a unique and valuable way of doing his job. He has great relationships with radio stations, he is proactive with his approach, and he just makes things happen."
——Ted Field, ArtistDirect CEO

ARITISTDIRECT LIKES MIKE

Veteran Promo Exec Whited Upped to Senior VP
Promotion veteran Michael Whited "Shade of Pale" has been upped to Senior Vice President Promotion for ArtistDirect Records by label CEO "Bob & Carol &" Ted "& Alice" Field.

Whited originally joined the label in January, 2002 as VP Pop and Crossover Promotion, reporting to the late Marc Benesch. The exec will now oversee all radio formats pursued by the promotion department, including Pop, Crossover, PoMo, Rock, College and Klezmer.

His first projects include Smilez & Southstar’s hit single, "Tell Me," currently Top 20 at the Pop, Rhythm and Rap formats, Stagga Lee’s "Roll Wit M.V.P," a Top 40 track at both Rhythm and Rap, and Field’s own "The Ballad of the Supermodel," a top MP3 download on girlsgonewild.com.

"Michael has a unique and valuable way of doing his job," commented Field. "He has great relationships with radio stations, he is proactive with his approach, and he just makes things happen. We’re very happy to have him head up our promotion department. I haven’t been this happy since Three Men and a Baby broke box office records."

Whited began his career in 1987 as an advertising director at National Record Mart, then spent a year as a concert promoter at DeCaesar Engler in Pittsburgh. In 1990, he began an 11-year tenure with Elektra, starting as a regional promotion rep before moving on to L.A. as Director Top 40 Promotion for the West Coast, then rising to VP W.C. Promotion. In 2001, he joined Priority as VP Promotion.

Added Whited: "I’ve been given an opportunity to do something I’ve worked for all of my career. And I’m going to do whatever it takes to live up to the confidence that Ted has put in me. Do you prefer one lump or two in your coffee, Mr. Field?"

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