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"Weaver’s excellent film and television relationships, along with his unique ability in securing optimum exposure for our artists, has made him one of the best in the business."
——Jason Flom, Lava President

LAVA UPS WEAVER

Exec to Oversee All Non-Traditional
Marketing Strategies

Kevin "Bob &"  Weaver has been promoted to the position of Senior VP of Strategic Marketing and Soundtracks for Lava Records.

Weaver was previously VP of A&R/Soundtracks for the label and is headquartered out of the company’s Los Angeles office.

In this new capacity, Weaver will oversee all non-traditional marketing strategies for Lava as well as oversee the label’s film and television licensing department. He will work closely with corporate sponsors, advertising agencies and film studios while implementing corporate bartering systems, branding opportunities and cross-promotions on behalf of all Lava artists including Kid Rock, Uncle Kracker, Simple Plan, Smile Empty Soul, Trans Siberian Orchestra, O.A.R. and others. Additionally, Weaver will play a key role in the development of all Lava Film and Television properties.

During his tenure with the company, Weaver was responsible for inking the Six Flags 2002 Summer branding campaign as well as executive producing the soundtrack to Scooby Doo.

"Kevin has proven to be an invaluable asset to Lava Records," said company President Jason Flom. "His excellent film and television relationships, along with his unique ability in securing optimum exposure for our artists, has made him one of the best in the business. I am delighted to congratulate him on this well deserved promotion."

Weaver added, "Over the past nine years Jason Flom has been an amazing mentor and friend, both personally and professionally. I am thrilled to commit another chapter of my life to Lava Records while continuing to work closely with one the most respected and successful executives in the record business."

Weaver began his music career in 1994 as an assistant in the Atlantic A&R Soundtracks division. He moved over to Lava Records in 1995 where he was subsequently promoted to the positions of Manager, Director and Senior Director of A&R/Soundtracks. He left Lava for Tommy Boy Music to become VP of A&R/Soundtracks from 1996-1998. Weaver returned to Lava in 1998 as VP of A&R/Soundtracks where he remains to this day.

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