Quantcast
"The past 16 years at HITS have been the most exciting and challenging of my 30-year career in the music and journalism businesses. While retaining a working relationship with Dennis, Lenny and my friends and colleagues at the company, I will be leaving to begin a new venture in the entertainment area."
——Toni Profera
TONI! TONI! TONI!
HITS Co-Founder Profera Announces Her Resignation

HITS Executive Editor and co-founder Toni Profera, who has worked with Editor in Chief Lenny Beer for more than 30 years and with Publisher Dennis Lavinthal for 25, has decided to leave the company. No announcement yet as to who will be taking over HITS Marketing, which Profera oversaw.

"The past 16 years at HITS have been the most exciting and challenging of my 30-year career in the music and journalism businesses," Profera said today. "While retaining a working relationship with Dennis, Lenny and my friends and colleagues at the company, I will be leaving to begin a new venture in the entertainment area.

"My journeys through the business have taken me from Record World magazine in the early’70s to 20th Century Fox Records, Musicvision, Global Satellite Network and HITS," she continued. "To the entire staff of HITS, I send my enduring love and wishes for continued growth and success."

Profera began her career in 1969 at Record World in New York, becoming Chart Editor in 1972. At that point, she began working closely with Beer when he was brought in to design the industry’s first quantitative sales analysis. She relocated to Los Angeles in 1977, resigning from Record World and joining Beer at 20th Century Fox, where, as VP Promotion, he appointed her to head the label’s Top 40 promotion efforts. A year later, she and Beer joined Lavinthal to form Musicvision, a strategic marketing company. As a principal in the formation of HITS in 1986, Profera proceeded to play a pivotal role in the growth of the magazine, including the formation of its retail and lifestyle-marketing department.

NEAR TRUTHS:
THE CAKE AND
THE CANDLES
Marketshare machers. (10/27a)
KENDRICK INKS WITH UMPG
Lamar enters the House of Jody. (10/27a)
YTD MARKETSHARE: AND THE WINNER IS...
It's a lock. (10/27a)
MAYBE, JUST MAYBE, PART 8,761: SURGERY IN THE TIME OF COVID
Planning for an Election Day hopped up on painkillers. (10/27a)
ONCE IN A LIFETIME
Vote. Do it now. (10/27a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
HALLOWEEN IN QUARANTINE
Why not wear a mask indoors?
ELECTION 2020
What drugs will help us get there?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)