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"With this infrastructure in place, we will take our business and creativity to the next level by expanding our portfolio of businesses in key markets and maximizing the unique advantages of our scale around the world."
——Bill Roedy, MTVNI President
MTV INTERNATIONAL MANAGEMENT EXPANDS DUTIES
MTVNI Prexy Roedy Makes Key Appointments in Creative, Ad Sales, Human Resources, Finance, Consumer Products, Marketing
MTV is adding duties to its global executive staff.

MTV Networks International President Bill Roedy has named a senior management group, which includes seven new roles for current execs. These changes are designed to grow MTV’s global operations even further. They include:

—Alex Ferrari upped to COO from MTVN, where he was CFO

MTVN Europe President/CE Brent Hansen has now taken on the newly created post of MTVN International President of Creative.

MTVN Europe General Sales Director Advertising Sales Jonathan Patrick adds Executive Vice President Global Marketing Partnerships to his title.

MTVN Latin America Sr. VP Human Resources and Administration Alina Vogtner takes on the role of MTVNI Senior Vice President Human Resources.

—MTVN Sr. VP Finance Michael Day will now also assume the new position of MTVNI Senior Vice President Finance, giving him responsibility for comestic and international finance functions.

—Glenna Patton has taken on added duties as Senior Vice President Marketing and Communications for MTVNI.

—MTVNI veteran Rebecca Barrs will assume new responsibilities as Vice President Marketing and Consumer Products, International Program Enterprises.

Continuing in their roles as part of MTVNI’s Senior Management Team are President MTV Networks Asia-Pacific Frank Brown, President MTV Networks Latin America Antoinette Zel, MTVNI Exec. VP Business Development and Ops. Sahar Elhabashi, Exec. VP International Program Enterprises Kathleen Hricik and Sr. VP Legal and Business Affairs Yvette Alberdingk. Got that? Good. There will be a test.

MTVNI has been Viacom’s fastest-growing unit over the past three years with a 40% rise in EBITDA for 2002 and 26% ad sales growth over the same period. It includes 76 channels in 164 countries in Europe, Asia-Pacific and Latin America.

Said Roedy: "Over the past 15 years, we’ve successfully built the world’s most extensive global network of locally managed and programmed broadcast operations, with an amazing diversity of talent and resources. With this infrastructure in place, we will take our business and creativity to the next level by expanding our portfolio of businesses in key markets and maximizing the unique advantages of our scale around the world. I’ve tapped into the enormous management and creative talent in our organization, to put together the optimal leadership structure to achieve our aggressive growth plans. And I won’t stop until every corner of this universe has seen the latest White Stripes video on one of our channels."

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