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"The changes we’re making strengthen us in the Rhythm Crossover and Modern Rock formats, the proven breeding grounds of pop hits in recent years."
——Craig Lambert, Sr. VP Promotion MCA
MCA SHUFFLES PROMOTION DECK
Boberg, Lambert, Pough Add New Players to Strengthen Crossover, Alternative, Urban Departments

MCA Records has restocked, refurbished and realigned its promotion department, placing greater emphasis on Crossover, Alternative and Urban records, it was announced by label President Jay Boberg, Sr. VP Promotion Craig Lambert and Sr. VP Urban Promotion Benny Pough.

Pay attention—there’ll be a pop quiz later.

Boberg pointed to the "seismic shifts occurring in music" and the "need to stay ahead of the curve by maximizing new opportunities" for assembling "a fantastic new team."

Said Lambert: "The changes we’re making strengthen us in the Rhythm Crossover and Modern Rock formats, the proven breeding grounds of pop hits in recent years. We will strive to dominate these markets, thank in large part to this gifted group of promotion professionals. One day, I even hope to meet them."

Added Pough: "From the street marketing foot soldiers to the senior national staff, everyone is working together for a common goal. I’ve never been more confident of success or prouder of the people that work with me here… No, really."

In Top 40, Greg Marella remains in L.A. as VP Pop Promotion. Mark Snider and Kenny Ornberg join as National Directors of Pop Promotion, based in N.Y. and Minneapolis, respectively, reporting to Marella.

The Crossover department now includes Amon Parker, Charles Chavez and Marilyn LaCointre as National Directors of Crossover Promotion, based in L.A., Houston and N.Y., respectively, reporting to a soon-to-be-named VP Crossover, who will be based in L.A. and report to Lambert.

In Modern Rock, William Marion joins as National Director, based in N.Y. and reporting to L.A.-based VP Lisa Cristiano.

The Urban department, under Pough, includes holdover Senior Directors of Urban Promotion Azim Rashid and Don Eason. Troy Marshall becomes National Director of Urban Promotion in L.A. The N.Y.-based Dan Smalls joins as National Director of Lifestyle Marketing. The field staff adds Derek Berrien (Urban Mid-Atlantic Regional), Roxanne Arango (North Carolina) and Romero Hartfield (Field National, Southwest Promotion)

N.Y.-based Dara Kravitz will continue to handle the Adult formats, adding the Northeast region and reporting to Lambert.

In addition, Lisa Frank joins as Video of VP Promotion in N.Y., reporting to Lambert.

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