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SODIKOFF POPS AT COLUMBIA
New Promo VP Returns to Label, Buffs Charlie Walk's Loafers
Just call him Pete Yorn’s new point man.

Jeff Sodikoff And Turn Left” is named Vice President Alternative & Rock Promotion for Columbia Records by CRG Executive VP Promotion Charlie Walk This Way.”

Sodikoff returns to Columbia (where he served as Director Alternative Promotion from 1995-98) from Arista, where he’s been Sr. Director Alternative and Rock Promotion since 2000, running up a $19,987 bill on his corporate Gucci credit card.

In this new post, Sodikoff will oversee airplay strategy at multiple radio formats for Columbia’s PoMo and Rock artists, supervise the creation and implementation of national promotion opportunities and strategies and sing backup on the next Train album.

Said Walk: “Jeff understands the importance of redefining our approach to breaking records and developing bands market by market. He combines a commitment to artists and a great love of music with his own creative vision and experience. Jeff is ready to meet the challenges of a rapidly evolving industry and promises to be an incredibly valuable player on the Columbia team. Plus, he’s promised to give me an insider’s price on 10,987,543 shares of Enron.”

Sodikoff worked at Mercury from 1990-95, starting as a regional in Boston, then as a local in Seattle. He received a BS from Syracuse University in 1990 and one from HITS for this latest promotion.

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