Quantcast
"Ensight represents a smarter and more
aggressive ap-proach to advancing an artist's career and increasing sales amid the uncertainties in the entertainment environment,"
——Ensight's Gary Borman

BORMAN ENT. GETS BUSY

Management + Market Research = "Ensight"
During one of the leaner periods the music business has encountered, at least one management company is taking steps to improve the efficiency of marketing and promotion campaigns.

Enter Ensight, the brainchild of artist manager Gary Borman and the MCS Group, a Nashville-based entertainment and marketing research firm. MCS and Borman's Borman Entertainment have formed the new venture to target opportunities for both companies' clients by combining MCS's market research expertise with Borman's music-biz knowhow.

Borman, who manages Faith Hill and James Taylor, among others, and co-manages Alien Ant Farm with John Boyle and industry powerhouse Steve Moir, says Ensight will help make marketing and promotion dollars go farther. "By knowing the precise characteristics of the consumer and how to apply that information we can target all sales, marketing, promotion, media and tour strategies far more effectively," he says.

New partner Ken Sandridge, President of MCS Group, agrees. "Ensight represents an unprecedented integration of comprehensive market-based knowledge and extensive music business instinct and experience," he says. "It's a powerful integration that presents artists and industry professionals with an understanding of how to target and quantify decisions for maximum career impact."

As other management concerns explore ways to grow and branch out—Jeff Kwatinetz's The Firm, Allen Shapiro's Mosaic Group and the proposed Al Cafaro/John Scher management/label enterprise Artist Network among them—Borman Entertainment's move seems in line with the trend.

"Ensight represents a smarter and more aggressive approach to advancing an artist's career and increasing sales amid the uncertainties in the entertainment environment," Borman says.

"Uncertainties in the entertainment environment"? What the heck is he talking about?

Enisight will be based in Nashville, with offices in Santa Monica.
NEAR TRUTHS:
THE AGENCY SAGA
What do you want from live? (6/11a)
REVENUE CHART: OLIVIA’S ARMY
Looks like she's got staying power. (6/11a)
SIGNS OF HITS LIST
We're reading the tea leaves. (6/11a)
WATCH THE FIRST OFFICIAL VIDEO FOR "FEELING GOOD"
The Black Music Month celebration continues with a classic from a legend, (6/10a)
MUSIC’S HOTTEST FIRMS: HERTZ LICHTENSTEIN YOUNG & POLK LLP
Is there a lawyer in the house? (6/11a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)