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COLUMBIA DOES THE DONNARUMMA
Sony Unit Names Vet Senior Vice President Sales & Retail Marketing
It’s not some hot dance craze, but the name of Columbia Records Group’s new Senior Vice President Sales & Retail Marketing.

Please welcome veteran label exec Tom "Blame It On the" Donnarumma. The promotion was announced by label Exec. VP John "Please Keep Off the" Ingrassia.

Donnarumma will remain the primary liaison between the label and the Sony Music Branch Distribution system via his 2-way. He will continue to develop and implement innovative retail campaigns for Columbia artists, as well as coordinate sales plans and programs at the branch and retail levels. He will oversee regional account advertising, coordinate national consumer advertising, direct the label’s street teams and wear a sandwich board on Madison Avenue announcing the company’s latest releases. He’ll continue to take a major part in advancing the label’s promotional activities, providing full support for the label’s touring artists by making sure the backstage deli trays are stocked with plenty of olive loaf.

Said Ingrassia: "Tom is one of the most far-sighted, effective and dynamic sales executives in the music business today. His unflagging energy and enthusiasm have earned him the respect and admiration of his colleagues within the company, the retail community and the artists he works so hard for. And I just love to say his name… Mmmm, Tom."

Added Donnarumma: "It’s a privilege to work on a team with the talent, creativity and resources to provide the highest visibility for our artists. And it’s OK to be here, too."

Donnarumma began his music-industry career in 1977 as a store buyer for Harmony Hut in New Jersey. He was most recently Sr. VP Sales for Columbia Records.

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