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"Piracy represents one of the most serious threats facing the music industry. By ap-pointing an executive of Richard’s back-ground and caliber and dedicating him to the fight, I am confident we will succeed."
——EMI head Alain Levy

EMD CHIEF TO HEAD EMI'S GLOBAL
ANTI-PIRACY EFFORTS

Richard Cottrell to London to Oversee the Company’s Fight Against Bootlegging; Successor to be Named
The Big Five have lost a big two over the last few weeks.

On the heels of longtime head Dave Mount’s exit from WEA (see 7/11 story) comes word that EMI Music Distribution President Richard Cottrell has been appointed to the newly created position of global head of anti-piracy by EMI Group/EMI Recorded Music Exec. VP John Rose. The position will entail worldwide responsibility for designing and managing EMI’s initiative to fight illegal distribution of its music. He will also play a major role in helping establish EMI’s digital distribution strategy. In other words, bye-bye bricks and mortar, hello KaZaa and its ilk.

Cottrell will move to London and begin transitioning into his new role immediately. He has been EMD President since 1997. A successor will be announced "in due course." Cottrell joined EMI in 1993 as Sales and Distribution Director for EMI Records Group UK and Ireland. He was promoted to Sr. Director of Commercial Operations in ’95, then to Managing Director of Commercial Marketing, Sales and Distribution before moving to U.S. to head EMD in ’97. Prior to that, he spent 11 years working in various commercial roles at Coca-Cola Schweppes Beverages, including that of office mixologist.

EMI Recorded Music Chairman/CEO Alain Levy lifted a "poignant but witty" merlot to Cottrell as he commented: "Piracy represents one of the most serious threats facing the music industry. By appointing an executive of Richard’s background and caliber and dedicating him to the fight, I am confident we will succeed. Now, if you’ll excuse me, I’m going to burn a copy of the new Springsteen CD."

Said Rose: "Winning the fight against piracy is an operating challenge that will require the kind of outstanding, worldwide execution of complex initiatives that Richard is uniquely qualified to do. I have worked closely with Richard since joining EMI and am excited that he will put our current strategy into motion and make it real. He will also be charged with continually developing and shaping our anti-piracy plans moving forward."

Added Cottrell: "Taking part in the fight to beat piracy on behalf of EMI is a challenging and exhilarating experience that I actively have sought out and welcome. This is a unique opportunity to have a major impact, not only on EMI but on the industry overall. And I always loved riding Pirates of the Caribbean at Disneyland."

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