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DELONG’S WINDING ROAD CONTINUES AT UNIVERSAL
As Expected, She’s Promoted to
Sr. VP Promotion
It’s done—just like we told you it would be.

Valerie DeLong "Shoreman" has been upped to Senior Vice President of Promotion for Universal Records by label President "Del" Monte Lipman.

In this expanded role in the L.A. offices, DeLong will now oversee all of the label’s Pop, Rock, Crossover and other AC radio initiatives, in between reassuring Lambert that he’s not losing his hair.

Commented Lipman: "As one of the industry’s most creative executives, Val continues to be a key building block in the growth of Universal. Since joining the label, she has displayed extraordinary leadership, a keen sense of strategy in a broad range of situations, an unwavering commitment to our artists and the uncanny ability to curse like a stevedore on our weekly promotion conference call."

Added DeLong: "This promotion is a wonderful opportunity to continue building one of the industry’s most dynamic music companies. Universal has quickly emerged as a world-class leader that is home to a diverse roster of talent and equally gifted executives. I look forward to continue being part of this incredible team. Hey, at least it gets me out of the house."

Prior to joining Universal, DeLong served as Sr. VP Promotion for Lava Records, where she played canasta every Wednesday night with Jason Flom and Dee Snider, and was instrumental in the breakthrough success of matchbox twenty, Edwin McCain, The Corrs, Jill Sobule and Sugar Ray. She was formerly Sr. VP Promotion for The Enclave, where she once met Tom Zutaut. DeLong is active in a number of philanthropic organizations, including LIFEbeat, and the Kayne-Era Center for educating underprivileged children.

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