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TINA TAKES ON MTV MARKETING

Exarhos Responsible for On-Air, Off-Air Marketing and Branding of MTV, MTV2 and MTV.com
Tina "Age Wasteland" Exarhos is moving up the MTV ladder almost as quickly as Kelly Osbourne is moving up the singles chart.

The former Sr. VP Communications & Music Marketing has been named Executive Vice President Marketing for MTV by MTV/MTV2 President "Mini" Van Toffler.

This newly created post brings together the various marketing disciplines under one head after then-Sr. VP Marketing & On-Air Promotion Christina Norman was named Exec. VP/GM for VH1 last month.

Exharos will be responsible for the on-air and off-air marketing and branding of MTV, MTV2 and MTV.com, and for overseeing the marketing efforts for the network’s programming and businesses, including short-form visual packaging, on- and off-air graphics, online marketing, movie promotion and consumer and trade advertising. She’ll continue to oversee music marketing, contests and promotions and walking the Osbournes’ dogs.

Said Toffler: "Tina’s already been an integral part of MTV’s success for more than 16 years. We’re on a creative roll, garnering our best ratings ever, including the highest-rated first quarter in MTV’s history. I’m confident Tina and the marketing and promotion team will continue to break new creative ground…now that they’re living in the Osbournes’ pool house."

Exarhos joined the company in 1986 and two years ago was given responsibility for Music Marketing and National Promotion for MTV and MTV2.

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