Joe DiMuro has been named to the newly created position of Executive VP, BMG Strategic Marketing Group. The Group will be based at BMG's worldwide headquarters in New York with the new reporting structure effective immediately. The new division reports directly to company COO Michael Smellie, who made the announcement.
"This synergistic approach will help expand the 'lifecycle' and reach of a whole range of BMG product through every exploitation channel while creating new efficiencies," said Smellie. "Joe's keen understanding of the market place together with his tremendous skills as a team builder give me great confidence in the future success of this new organization."
Under DiMuro's leadership, the combined organization will increase coordination amongst various teams and business units responsible for all levels of exploitation, across product lines and across labels.
The new reporting structure will have each of the respective business heads within the Group reporting directly to DiMuro including:
DiMuro most recently served in the position of Senior VP, Strategic Marketing, in which he oversaw the creation and implementation of corporate marketing opportunities and strategic alliances including the company's worldwide Elvis Presley campaign. Previously he served as Senior VP, Strategic Business Development, RCA Records, where he oversaw all strategic marketing initiatives and product development for the label.
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