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"Keith Estabrook has a well deserved reputation as one of the most effective communications strategists in the entertainment industry."
——Thomas D. Mottola, Chairman/CEO, Sony Music
ESTABROOK NAMED SENIOR VP
AT SONY MUSIC
Veteran PR Exec Given Sony Music's Top Corporate Communications Gig
As expected, Keith Estabrook "Robinson" has been named Senior Vice President, Communications, Sony Music Entertainment.

Estabrook will report to Thomas D. Mottola, Chairman and CEO, Sony Music Entertainment, who made the announcement. He will take over for the departing Patricia Kiel, who is leaving Sony to oversee communications at NBC (hitsdailydouble.com 8/27p).

Estabrook, who is based in New York, will be responsible for Sony Music’s corporate media relations on a global basis, developing and maintaining both internal and external imaging campaigns for the company and its senior executives, and working extensively with key trade and consumer media outlets.

He will oversee internal communications, corporate giving and special events for the company, and act as SME's liaison to its sister companies, coordinating communications efforts with Sony Pictures Entertainment and Sony Electronics on a variety of company-wide projects and initiatives.

"Keith Estabrook has a well deserved reputation as one of the most effective communications strategists in the entertainment industry," said Mottola. "I have every confidence that his broad-based experience in media relations and corporate imaging will make him a key asset as we continue to build Sony Music Entertainment's identity both in the U.S. and around the world."

Most recently Estabrook served as a media and communications consultant for a variety of entertainment industry companies including Arista Records, where he worked closely with the label's senior management on a variety of internal and external communications initiatives, and ZelnickMedia, where his clients included Nippon Columbia, Japan's oldest recording company.

From 2000 to 2001 he was Vice President, Worldwide Corporate Communications, BMG Entertainment. During his tenure with BMG he oversaw all corporate media relations for the global music company. He developed and executed high-profile marketing initiatives, forming strategic alliances with the media and new technology communities. He directed the company's philanthropic activities, oversaw all corporate events and spearheaded BMG Entertainment crisis management initiatives.

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