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"She is a world-class marketer and developer of talent, and has written the rules for marketing in this industry."
——IDJ President/ CEO Lyor Cohen on naming Julie Greenwald President of Island Records

GREENWALD GRABS ISLAND PRESIDENCY

Cohen Crowns Julie Legendary Label's New Boss
Does this mean she gets the keys to Chris Blackwell's Kingston condo and the map to his stash?

As first revealed right here on hitsdailydouble.com way back last month, marketing whiz Julie Greenwald "O Pepper" has officially been named President of Island Records, reporting to Island Def Jam Music Group President/CEO Lyor Cohen. The move, which comes just weeks after IDJ Chairman Jim Caparro's exit, had been expected.

In addition, Greenwald and Kevin Liles, President of Def Jam/Def Soul Records, have been appointed IDJ Executive VPs.

Greenwald, who most recently served as IDJ's Senior VP Marketing, will now oversee all aspects of the label, which serves as the Rock and Pop division of the music group. She brings more than a decade of management, operations and marketing experience.

Commenting on the promotion, Cohen took time off from consulting Israel's Prime Minister Ariel Sharon to say: "Julie has been a member of my team since the beginning of the Def Jam legacy. In that time, both Russell Simmons and I have had the pleasure of watching her grow into one of the industry's most formidable music executives. She is a world-class marketer and developer of talent, and has written the rules for marketing in this industry. She can put up more snipes in less time than anybody I've ever met.

"Naming both Julie and Kevin to the post of Executive VP not only underscores the breadth and depth of our management talent and commitment to building IDJ, but clearly acknowledges the critical importance they continue to play in the senior management of this company. And they've agreed to be paid in Israeli war bonds."

As one of the first executives to join Def Jam just over 10 years ago, Greenwald is credited with establishing the label's marketing department, helping break rap artists LL Cool J, Jay-Z, Public Enemy and DMX, as well as rock artists Sum 41, Bon Jovi, Nickelback and Ryan Adams.

Said Greenwald: "I am truly grateful to Lyor for giving me the honor and challenge to lead Island Records. Having worked closely with him over the past 10 years, I have experienced first-hand the incredible level of quality and excellence that he has established—especially in his choice of label Presidents. But what should I do with all these Lou Maglia business cards?"

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