Quantcast
"When I embarked on restructuring V2 for the future, Steve became the obvious choice and perfect fit for the label."
——Andy Gershon, V2 President

V2 BACKS BACKER

Veteran Record Exec is Back… Er as EVP/GM for Branson Label
It’s not news to us… we had the story weeks ago, but V2 President Andy Gershon announced the appointment of Steve Backer to the post of Executive Vice President/General Manager of the label.

There go the Tuesday night poker games at the Havana Club.

Backer’s duties as EVP/GM include overseeing the company on a day-to-day basis, with specific responsibilities for marketing, promotion, sales, publicity and serving as Meg White’s drum tech.

Backer comes to the label with an extensive background in the music industry, that includes posts at labels and publishing companies.

Said Backer: "As an executive, I was drawn to V2 because of the company’s outstanding roster of artists and their cutting-edge approach to signing and developing these artists. Those qualities, coupled with the opportunity to work with a staff of incredibly hard-working, bright and passionate music people made the decision an easy one. And most of all, I’m very fortunate to be able to work for Andy Gershon, who everyone in the music business knows is the consummate forward-thinking artist development executive. His direction for the future of this company is very clear and determined and I’m thrilled to be able to help him execute that vision. By the way, does Moby play cards?"

Added Gershon: "I have had the pleasure of working with Steve on various projects and artists over the years, and when I embarked on restructuring V2 for the future, Steve became the obvious choice and perfect fit for the label. We share the same vision and commitment for V2 and its artists. I look forward to a long, successful run in what we find to be opportunistic times. And kicking his butt at seven-card stud."

Backer was previously EVP W.C. for EMI Music Publishing, where he ran the West Coast office, oversaw the creative department, and signed such acts as Blink 182, Slipknot and Default. Prior to that, he was GM of Giant Records. He launched his career at CBS Records in college promotion, rising to Epic Records’ first VP Alternative Music, where he helped create campaigns for Pearl Jam and Rage Against the Machine, among others.

Backer will divide his time between the label’s N.Y. headquarters and its Beverly Hills office.

BELLA SETS WARNER VID RECORD, HITS THE SPOT (UPDATE)
New and massive (5/17a)
OLIVIA ROCKS
THE STREAMS
Coming-out party for a rockstat (5/17a)
WE’VE LOOKED AT CLIVE FROM BOTH SIDES NOW: GRAMMY PARTY PART 2
He's ageless and tireless. (5/17a)
WANT FRIES WITH
THAT HITS LIST?
It's a metaphor. (5/17a)
NEW RELEASES: STILL A COLE WORLD
Dude, that's some vertical leap. (5/17a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)