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"As with your car stereo, if you get static on one station, or if you can't tune it in at all, you simply turn the dial until you find another station you like. The same holds true for Internet radio."
——MeasureCast's Seven Harhoff
WEBCASTING AUDIENCE INCREASES
Content Options Remain Diverse Despite Commercial Radio Groups Stopping Streams
Despite several broadcasting companies stopping their webcasting operations recently, online radio fans still have plenty of options, according to a company that monitors online radio.

"As with your car stereo, if you get static on one station, or if you can't tune it in at all, you simply turn the dial until you find another station you like. The same holds true for Internet radio," said Seven Harhoff, spokesman for MeasureCast Inc.

According to an AP story, the number of online radio stations jumped from 3,537 to 5,058 in just one year, with the number of listeners rising from 21 million to 35 million in that same period.

And even though many commercial radio groups, such as Clear Channel and Emmis Communications, stopped webcasting (primarily because of a dispute with the American Federation of Television and Radio Artists over commercial residuals) analysts say that move has had little impact on listeners.

"There is so much content. This is just a small blip," said T.S. Kelly, lead Internet analyst with Nielsen-NetRatings. "Internet radio has a life of its own."

Many of the stations who stopped webcasting are expected to return soon, using software that will delete the contested ads from their streams.

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