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Additionally, under the agreement, Yahoo will provide its proprietary in-stream advertising technology to the stations, which inserts online ads over the broadcast station's local advertisements.
MORE ONLINE RADIO? YAHOO.
Yahoo! Radio Adds Citadel's 140 Stations to Streaming Network
Hoorah! Citadel Broadcasting Company has become a part of the Yahoo! Radio network. The broadcast company and Yahoo! Inc. announced their webcast deal today, which adds Citadel's 140 stations to Yahoo Radio's network of about 300 streaming stations. Now office workers can drown out the webcasts coming from the next cubicle with a whole new set of stations!

Additionally, under the agreement, Yahoo will provide its proprietary in-stream advertising technology to the stations, which inserts online ads over the broadcast station's local advertisements.

Yahoo developed the technology after the recent rights issues regarding broadcast advertisements being used in webcasts caused several radio station online streams to be shut down.

But the joy doesn't stop there. In addition to being an ostensible solution to the online ad dilemma, the new technology opens up additional advertising opportunities for Citadel—and, oh yeah, Yahoo. Woohoo!

SONY SETS UP $100M COVID-19 FUND
Just the beginning. (4/2a)
TOURING IN 2020:
HOW IT LOOKS NOW
Uncertainty from coast to coast (4/2a)
2020 THREE-MONTH MARKETSHARE SCORECARD
Deadlocks in the top tiers of the standings (4/2a)
REVENUE CHART:
LOONEY WEEKND
MVP frontunner of 2020 (4/2a)
VIRTUAL CONCERT AND LIVESTREAM ROUNDUP (old version - unpublished)
Giving home entertainment new meaning (4/2a)
WE FOUND SOME TOILET PAPER
Also known as back issues of HITS.
SOCIAL DISTANCING
We turn out to be pioneers.
STREAMING STORIES
The music doc shows new muscle.
ELECTION 2020
Not postponed yet.
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