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"We are introducing ‘My VH1 Primetime’ to make the channel even more user-friendly and in sync with their lifestyles."
——Fred Graver, VH1 Executive VP Programming & Production

MY OH MY: VH1 GOES PRIME TIME

Summer Schedule Includes Interactive Programming, Movies And "Behind The Music" On Lame Trade Websites

VH1 is doing what it can to give the power to the people. Well, at least those with a reliable Internet connection and cable. Or the inclination to vote online just to keep the Shania Twain "Behind The Music" from ever airing again.

The channel is set to unveil its summer primetime lineup, dubbed "My VH1 Primetime," which features a bevy of new programs and four themed nights. Programming will include new shows and movies, as well as interactive shows and concerts. The new schedule will begin June 18, which means the NBA Finals should be over by then.

Mondays will be "My Monday." Inspired by last fall’s "My VH1 Music Awards," the channel will have viewers vote online to partially decide what gets aired. An episode of "Behind the Music," with the artist chosen by viewers at VH1.com. The night will also feature a new show, "What’s My 20?," which will countdown a category of "Greatest" videos, as chosen by web surfers.

Wednesdays will continue to feature "Movies That Rock," such as "Airheads" and "Valley Girl." Additionally, the network will show original movies such as "Hysteria: The Def Leppard Story" and the dance drama "When The Music Stops," starring Annabeth Gish and Kamar de los Reyes. What, no reruns of the Meat Loaf biopic?

"Front Row Fridays" will feature performance shows, such as
new episodes of "VH1 Storytellers," and other concerts. The night will also feature information on tours and CD releases.

Weekends will be highlighted by premieres of new series and specials. And once "Bands On the Run" finishes, you know you’ll be jonesing for something as compelling. On tap are "Cover Wars," a battle of the cover bands hosted by Paul Shaffer; "VH1 Undercover," a half-hour comedy show; "Strange Frequency," VH1’s first dramatic series, inspired by classic TV horror shows like "Twilight Zone" and "Outer Limits." There will also be new episodes of "Before They Were Rock Stars" and "Behind The Music," including shows on Neil Diamond, Green Day, Judas Priest and Notorious B.I.G., among others.

Tuesday and Thursday had no comment on being frozen out of the lineup.

Executive Vice President Programming & Production Fred Graver, who produced the "My VH1 Music Awards" and gets royalties anytime the phrase "My VH1" is printed, said: "Viewers come to VH1 for music entertainment and information, they rely on us as their gateway to total involvement in music, so we are introducing ‘My VH1 Primetime’ to make the channel even more user-friendly and in sync with their lifestyles. While I get filthy, stinking rich in the process."

The channel is also running a "My VH1 Free Ride" promotion in July, giving away a BMW Z3 and VH1’s collection of the 100 Greatest Albums of all time each day of the month. Viewers will be given a clue each night during "My VH1 Primetime," which they will need to answer the question of the day to enter at VH1.com. A winner will be selected from those who correctly answer the question. Those who miss the question will be forced to listen to the Josh Dodes Band and watch the VH1 "Behind the Music" episode on the Blow Monkeys.

HITS LIST: AMPERSANDS
Dynamic duos (12/3a)
TAYLOR'S TREMENDOUS YEAR
She'd make one helluva CEO. (12/3a)
THEY CALL THE WINDFALL MARIAH (HOLIDAY EDITION)
Ch-chingle bells (12/3a)
SONG REVENUE:
BOWS OF HOLLY
Adele is money. (12/3a)
UTA MUSIC EXPANDS IN NASHVILLE
Reshuffling the deck (12/3a)
CHESTNUTS
Roasting.
STOCKINGS
Stuffing.
PIPERS
Piping.
SANTA
Coming.
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