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In addition to the implementation of marketing strategies company-wide for selected artists, Lowenberg and Ward will be handcuffed to one another and forced to color-coordinate their wardrobes.
LOWENBERG AND WARD GO TO MARKET FOR ARISTA
Arista Taps Two New Marketing Veeps, Forces Them To Share Meals
Adam "Ant" Lowenberg and Tony Ward "Of The State" have been named Vice Presidents of Marketing for Arista Records by Sr. VP Marketing George "Ocean’s E" Levendis.

In addition to the implementation of marketing strategies company-wide for selected artists, Lowenberg and Ward will be handcuffed to one another and forced to color-coordinate their wardrobes.

Lowenberg will develop and facilitate non-traditional and grass-roots marketing campaigns, while serving as liaison between the artists and managers and various label departments. Ward will serve as a liaison between the artists and managers and various label departments, while developing and facilitating non-traditional and grass-roots marketing campaigns. They will do all this while standing on either side of a one-way mirror.

Lowenberg joined Arista in ’97 as Associate Director Marketing and was upped to Director the following year. Ward has served as Director Artist Development for the label since January ’99. They have yet to be seen in the same room at the same time.

Commenting on the appointments, Levendis said: "Adam has spent more than a decade honing his talents and has had tremendous success in the last year marketing diverse acts from Dido to Dream. Tony’s considerable background in domestic and international marketing working alongside a wide variety of artists from superstars to developing artists has served him well in his first two years at the label. Or do I have them mixed up?"

Added Lowenberg: "Working alongside Jerry Blair and George Levendis has provided me with valuable insight to the complex strategies of a great marketing campaign. And L.A. Reid’s Gucci credit card has really helped spiff up my wardrobe."

Said Ward: "I am thrilled to be able to share my ideas with such creative and motivated executives as Jerry Blair and George Levendis. But I draw the line at having to go to the bathroom every time Adam does."

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