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"Creed is a band that began as a grassroots phenomenon utilizing the Internet to reach an audience of dedicated fans, which is consistent with AOL Music's commitment to our extensive community of online music fans."
—--AOL Music VP of Marketing and Label Relations Bill Wilson
YOU'VE GOT CREED!
HAVE SOME FRIES.
AOL Music Names Band Artist of the Month, While Buger King Comes with the Cheddar
AOL users will soon have all the Creed they need.

The Wind-up band has been named Artist of the Month for November by the online service, resulting not only in the band having its own keyword but an array of attractions for their fans.

These include access to a stream of Creed's new album, Weathered, starting 11/19 at 9pm EST, the night before it hits retail shelves; the ability to preorder the CD; A customized "Celebrity Spin" station on [email protected]; a chance to win a trip to interview the group and attend a concert and more.

Downloads of the single "My Sacrifice" and a stream of the video made for the track are also available to AOL subscribers, not to mention behind-the-scenes photos and elements for AOL Hometown's "Build a Fan Page" feature. Plus, you could be the lucky winner to have a HITS editorial geek come to your house drunk at 4am, sing "My Own Prison" loudly on the front porch and then pass out in the gladiolas.

Okay, scratch that last part.

"Creed is a band that began as a grassroots phenomenon utilizing the Internet to reach an audience of dedicated fans," noted AOL Music VP of Marketing and Label Relations Bill Wilson, "which is consistent with AOL Music's commitment to our extensive community of online music fans. Our goal is to enhance existing fan connections while creating new ones by bringing unique and compelling artist listening and interactive opportunities to our AOL members and web music fans. Now if you'll excuse me, I have to go repair the damage that appearing on your site will do to us."

Meanwhile, AOL's corporate mothership, AOLTW, announced one of those new-fangled advertising "alliances" with Burger King today. The result: a Whopper of a platform for the fast-food empire, including promotions and advertising on the media behemoth's cable, online, print and other properties, sports tie-ins and more. Not surprisingly, music will play a sizable role in the relationship, with AOLTW planning co-branded promotional efforts via acts in its WMG label group, a "BK backstage" area on AOL Music and burgerking.com and more.

Dang, that new mega-corporate synergy shore is tasty.

COUNTRY'S NEW KING
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NEAR TRUTHS: MEET
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The story of a "faceless" brand that got very, very big.
THE NEW WORLD OF A&R
The trap they all fell into.
GRAMMY NOMS
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