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"Formally adopting ‘Clear Channel’ as part of our name will help consumers and marketers more easily identify and understand the vast array of media and entertainment products, assets and resources available throughout Clear Channel Worldwide."
——Clear Channel Entertainment Chairman and CEO Brian Becker

SFX OFFICIALLY BECOMES CLEAR CHANNEL ENTERTAINMENT

Company Can Also Be Called "The Company Formerly Known As SFX" Or "TCFKASFX"
SFX announced today that effective immediately the company is changing its name to Clear Channel Entertainment.

"This is a natural step for the company to make, given how closely we have been working with Clear Channel Radio, Outdoor, Television, Interactive and International during the 11 months since our acquisition," said Clear Channel Entertainment Chairman and CEO Brian Becker. "Formally adopting ‘Clear Channel’ as part of our name will help consumers and marketers more easily identify and understand the vast array of media and entertainment products, assets and resources available throughout Clear Channel Worldwide. Unless, of course, they’re used to the name SFX, in which case they might be a bit confused."

Becker today also announced several executive management appointments and promotions.

Former corporate Executive VP Steve "I’m Not The Drummer From Journey" Smith was appointed Executive VP/COO. In addition, Becker also announced the elevation of Mike "Check One Two Three" Trager to Chairman of Television, Paula Balzer "To The Walzer" to Chief Marketing Officer, Jeff "Martin &" Lewis to Chairman of Sports, "N" Ed "And" Stacey to EVP and Chief Financial and Administrative Officer and Dale "Bring Me The" Head "Of Alfredo Garcia" to General Counsel.

Of the new appointments, Becker said, "Appointing (name of person) as our (new title) is an ideal fit for our organization, and a well-deserved promotion for (him/her) as well. (Name) has an intimate understanding of all our operations, and a long and successful history in the entertainment business. Additionally, we share a common vision for how to maximize the abundant opportunities that exist by having all our assets under one roof. Perhaps most important, as (title) of our synergy efforts (he/she) has demonstrated an uncanny ability to navigate uncharted waters to deliver significant and tangible results."

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