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RADIO ONE, ABC RADIO PARTNER

Agreement Creates Largest Network Reaching African-American Listeners

Radio One and ABC Radio Networks have partnered to create the largest radio network reaching the African-American marketplace. The new partnership enables ABC Radio Networks' Urban Advantage Network to be available to more than 93% of African-American consumers.

"This agreement with ABC represents the most cost-efficient and rational way to leverage our extensive radio station platform and should optimize shareholder value creation vis-a-vis various options for our network radio strategy," said Radio One CEO/President Alfred C. Liggins III. After his comments were met with silence, he added, "That’s a good thing, by the way."

ABC Radio Networks' 163 urban affiliates and the vast majority of Radio One's 65 stations will be united under the banner of the Urban Advantage Network. This partnership will catapult the ranking of the Urban Advantage Network from 25th to sixth among adults 18-49 and will increase its average audience by more than 250%.

Here’s some other numbers to consider: 14, 301, 6, 99, 3.14159.

"This strong strategic alliance provides ABC Radio Networks with a platform for potential collaborations in sports, syndicated music programs, gospel and urban talk radio," said ABC Radio Networks Exec VP/GM Darryl Brown. "We look forward to teaming with Radio One to enhance our service to the urban listener and increase our advertisers' power to reach this incredibly loyal market."

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