Joint Venture With Matsushita, NTT DoCoMo To Offer Remote Access
Sony Corp. will join rival Matsushita Electric Industrial Co. and mobile phone carrier NTT DoCoMo to distribute music through wireless phones.

Sony will invest in Air Media, a joint venture set up last February by Matsushita and NTT DoCoMo to distribute music through telephone services and—eventually—directly into people's heads.

The companies declined to confirm the reports.

Air Media will be transformed into a new company with investment from about 20 music and entertainment companies, including Sony Music Entertainment, who—as it turns out—is tied in some way to the Sony Corp.

Sony and Matsushita will also develop and market new wireless telephone equipment that will enable users to receive the music and play it back. The new service will be introduced on NTT DoCoMo's personal handy phone networks by the end of this year.

Hey, with call waiting, you can listen to Limp Bizkit and have phone sex at the same time.