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The first plan is bulk subscription, where partners can purchase a quantity of MP3.com channel subscriptions and add them to their own offerings. The second plan is revenue-sharing, whereby MP3.com, business partners and content owners all share profits generated by new subscribers.
Monday, August 21, 2000

MP3.COM GOES SUBSCRIPTION

Offering Football-shaped Phone As Incentive To Sign Up
MP3.com has announced a subscription channel sales program allowing partners to offer on-demand music channels together with their own content or services as a means of rewarding current customers and reaching more consumers.

The first plan is bulk subscription, where partners can purchase a quantity of MP3.com channel subscriptions and add them to their own offerings. The second plan is revenue-sharing, whereby MP3.com, business partners and content owners all share profits generated by new subscribers. Partners will be able to provide customers with free My.MP3.com accounts and have the option of becoming MP3.com affiliates. Through either program, partners can elect to "sponsor" channels as a means of further targeting their demographics.

Speaking of the My.MP3.com service, after surviving litigation from the major labels, MP3.com has reportedly reached an agreement with Sony to provide the service, which allows users streams of big-label music (see story in today's News section). The only holdout now is UMG, which has announced plans to offer a nearly identical service on its own.

Said MP3.com executive VP marketing Steve Sheiner: "We have worked hard to create what we believe is the first functional, on-demand digital music subscription anywhere, and we are excited to provide our partners with ground-floor access to this truly innovative service. But please don't let this distract you from the 29 announcements will be making tomorrow."

 
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