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KROQ A DOODLE DOO; Q10#1

Weatherly And Richards Find The Fall Book
A Real Page-Turner
They're whooping it up in Burbank, as the testosterone-seasoned musical recipe concocted by VP/PD Kevin Weatherly, Associate PD Gene Sandbloom and MD Lisa Worden has listeners eating out of KROQ's hands. The new fall book shows dominance in all the station's key English-speaking demographics. In 12-plus, KROQ went 4.5-4.9, making it #1. In 18-34, the station picked up a half-point, 8.0-8.5, for a #1 ranking. And from 25-54, it went 3.2-4.0, placing it—you guessed it—#1.

Whoa. As if that weren't enough good news for KROQ, the PoMo—or should we say post-PoMo—colossus also aced morning drivetime, an unprecedented turn of events in the station's storied history.

"We're very excited," Weatherly said, um, excitedly. "This is the first time Kevin & Bean have been #1 12-plus, and their success has seeped into the success of every other daypart… Come to think of it, maybe it was that Kevin & Bean used-shirt promotion we did. Did I mention that we're very excited?"

As long as we're discussing numeric indices of the zeitgeist, it's worth noting that KROQ's not the only neo-headbanger ruling a major-market. In the Windy City, Q101 PD Dave Richards is also sitting pretty, as his PoMo powerhouse notches #1s in men 18-34 and non-ethnic 18-34, with a #3 ranking in adults 18-34 (behind B96 and WGCI). The new book ties spring '99 for the best book the station ever had.

We'd write more, but we need to jump—the traditional Friday-afternoon office mosh pit is just starting.

Additional reporting by The Three Tenors.

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