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SONY SIGNS ON TO SIRIUS’ SATELLITE SCHEME
Readers Are Discouraged From Reading Headline Aloud With Mouthful Of Crackers
Sirius Satellite Radio today announced an agreement with Sony Electronics that will allow Sony to develop car, home and portable radios capable of receiving Sirius' audio entertainment service.

Alpine, Clarion, Delphi Delco, Jensen, Kenwood, Panasonic, Pioneer and Visteon have already pacted with the satellite broadcaster to produce three-band (or tri-band… or even treble-band… or double-band plus one!) AM/FM/SAT radios.

"Sony is a world leader in consumer electronics, and we are very pleased to welcome them as part of our team," said Sirius VP/Marketing and Distribution Doug Wilsterman.

"Sony is leading the way in integrating digital audio products into the lives of consumers," said Ron Boire, president of Sony Electronics personal mobile products company. "We see satellite radio as a tremendous opportunity, and are delighted to join with Sirius in bringing listeners high quality entertainment."

Curious, isn't it, that Sirius considered Sony joining its team, whereas Sony considered the two companies working together? The Japanese had that same problem during WWII.

Sony Electronics was the most successful division of Sony last year with sales exceeding $12 billion.

Sirius currently has three orbiting satellites capable of broadcasting up to 100 channels of digital quality radio to customers throughout the continental United States. The company plans to deliver the service for a monthly subscription of $9.95.

The company has struck up alliances to install its three-band radios in Ford, Chrysler, BMW, Mercedes, Mazda, Jaguar and Volvo (as well as Freightliner and Sterling heavy trucks).

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