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"With a worldwide sales base of over three million and a proven U.S. sales story of a million, there's no reason why the A*Teens can't explode at Top 40 radio."
——Jay Boberg, President, MCA

A*TEEN'S "TEEN SPIRIT" SMELLS LIKE A HIT

MCA's Swedish Teenpopsters Discover Life After Abba On New Album
Don't get 'em wrong. Swedish teen-popsters A*Teens still love Bjorn and Benny. They just want to show the world they're more than an ABBA tribute band with their new album, "Teen Spirit."

MCA President Jay Boberg took a moment from gargling bottled French water to exult:  "With a worldwide sales base of over three million and a proven U.S. sales story of a million, there's no reason why the A*Teens can't explode at Top 40 radio."

The record hits retail February 27 on the back of a comprehensive marketing plan that has established the first single, "Bouncing Off The Ceiling (Upside Down)," as a Top 10 record on Radio Disney, where it is now #4 Most Requested.

Radio Disney's Dan Pearman took off his mouse ears and roared: "The sales and requests on the A*Teens have been constant over the last year. The new single is already one of our most requested tracks."

The band's debut album, "The ABBA Generation," has sold more than 500k O.T.C. and is on its way to Platinum, without any airplay outside Radio Disney, according to MCA Records VP Marketing Director Paul Orescan in between helping Boberg line up a putt on his office putting green.

"With a strong, new single and a million American kids already fans over the past year, the A*Teens have the potential to be a massive pop hit."

The group—Marie Serneholt, Sara Lunholdt, Amit Paul and Dhani Lennevald, all 16 and 17—went on the road last year with NSYNC and Britney Spears as well as appearing on Nickelodeon's "All That" summer tour.

•The group launches a Radio Disney-sponsored, nine-city in-store promotional tour with a 2/27 performance at the UMVD conference in L.A., followed by appearances at Wal-Marts in S.F., Denver, Dallas, Orlando, Philadelphia, Chicago, N.Y. and Seattle before heading for Stockholm.

•The "Bouncing Off The Ceiling" video bowed on Nickelodeon in November and was one of its "stocking stuffer" special videos for December. The band has been on the channel seven separate times over the last six months. The clip is also getting played on Fox Family Channel and Disney.

•The commercial single, which came out late last year, included an added fold-out poster and CD video.

•Internet marketing campaign offered users the chance to hear the new single, chat and join the fan club.

•TV buys on key outlets like Nickelodeon, Fox Family Network and MTV's "TRL."

•Print ads in Teen People, Teen, Tiger Beat and Seventeen..

•The label will go to Top 40 with an impact date of March 19. At that time, Radio Disney will launch a national contest to "Win The A*Teens In Your Backyard." The group will appear on Nickelodeon's "Kid's Choice" awards 4/21, then embark on a U.S. tour in July.

 

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