These deals come soon after the promising success of the label's alliance with Napster, which incidentally made the company the first established record label to ally itself with the renegade file-sharing community. According to the Napster deal, new music from 75 Ark artists is featured on the site each week. That placement has turned out to be a shrewd strategic alliance for the label. Recently previewed 75 Ark act Deltron 3030 generated 8,000 downloads on Napster a week before it was released and catapulted to an impressive rap chart debut. Now that act is featured as part of the Warner Music Group's new digital music initiative that will be launched Nov. 1.
In touting the Internet's empowering opportunities for artist and independent labels, 75 Ark President Erik Gilbert said, "The Internet is causing a shift in how music is promoted and consumed, and we're quite excited about it. The medium lends itself to unlimited viral marketing opportunities." Unh, isn't there a medicated cream for that?
SONG REVENUE: CALM BEFORE THE STORM
J. Cole has his moment; Future-Metro have another big payday. (4/19a)
WARNER CHAPPELL ROPES IN RED CLAY STRAYS
Another big get for Guy and Carianne (4/19a)
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/19a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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