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"We would like VH1 and MTV to make a very strong commitment to playing this video. There are many other possibilities that we can explore but our first choice has always been for VH1 and MTV to play this video, and more than once."
——Madonna rep Liz Rosenberg
MADONNA CENSORED AGAIN
New Guy Ritchie-Directed Video To Play
Only Once On MTV
It's just like old times again. Madonna's got a new video and MTV doesn't want to air it, according to E! Online.

Due to the extremely violent content in Madonna's new "What It Feels Like For A Girl" video, MTV will air the video only once—on Tue., March 20, 11:30 p.m. ET/PT—after an MTV News segment about it.

Back in 1990, MTV censored Madonna's "Justify My Love" video for explicit sexual material—and overt Pepsi product placement.

In the video, according to E! Online, Madonna plays a nihilistic woman in a rage. The clip ends with Madonna in a car crash—and whether she lives or dies is open to interpretation. Obviously a little gun shy since the recent "Jackass" copycat stunt in which a Connecticut teen lit himself on fire, MTV is concerned that the violence in the video could prove impressionable to younger viewers.

"To me, it's kind of an anti-violence film," Madonna rep Liz Rosenberg told the New York Daily News. "I can't imagine anyone would want to duplicate [the car crash]."

The video is directed by Madonna hubby and Snatch director Guy Ritchie and is shot, apparently, in a very Snatch-y style. Ritchie, according to Rosenberg, claims the answers to the video are in Greek mythology—which seems to be a popular caveat made by modern film directors.

"There's a lot of violence in the video," Rosenberg said. "It tells the story of a woman who has probably been abused. It's very strong. It's not the last video you'd want to see before going to sleep at night."

Rosenberg says the video will not be shelved for good. "We would like VH1 and MTV to make a very strong commitment to playing this video," she told the Associated Press. "There are many other possibilities that we can explore but our first choice has always been for VH1 and MTV to play this video, and more than once."

The clip could surface on HBO, E! Online reports, and AOL has already agreed to make the video available on the Internet. Not coincidentally, both the cable network and Madonna's label are owned by AOL Time Warner.

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