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CDNOW IN CUSTOM-CD DEAL WITH 7UP
Custom CDs Will Be Carbonated, Caffeinated, Offered In Six-Packs Or Two-Liter Containers
CDNow has inked a deal with Dr Pepper/7Up for a custom-CD promotion.

The $90 million campaign features an instant-win game, "Tune Into 7Up," marked on 75 million soda products through September.

One out of every 12 products will award a free custom CD, which consumers can create at www.cdnow.com/7up.

More than 200 songs from 26 labels are available, by artists that include Moby, Coolio and Widespread Panic.

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