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"With the addition of Ellie to the MTVi management team, we continue to strengthen our position as the number one online music entertainment company."
—Nicholas Butterworth, MTVi Group President and CEO
MTV VP BUYS A VOWEL
Hirschhorn Moves From MTV To MTVi
March 29, 2000

Finally, a dot-com defector who stays with her company.

Elinor Hirschhorn has been named Senior VP, Global Business Development and Strategic Partnerships at MTVi Group, the online music entertainment company that includes MTV.com, VH1.com and SonicNet.com. Hirschhorn joins MTVi from MTV Networks, MTVi's parent company, where she served as Senior VP of Business Development.

In her new role, Hirschhorn will be responsible for identifying and executing acquisitions and new strategic partnerships including syndication and affiliate deals for MTVi, both domestically and internationally, as well as managing existing strategic partnership operations on an ongoing basis.

"With the addition of Ellie to the MTVi management team, we continue to strengthen our position as the number one online music entertainment company," said MTVi Group President and CEO Nicholas Butterworth. "Through Ellie’s support at MTV Networks, MTVi made several key acquisitions and entered into a wide variety of strategic partnerships. Moving forward, Ellie will continue to have a tremendous impact on the future of MTVi. She already showed me how to take my favorite Britney Spears picture and make it into wallpaper for my PC!"

Under Hirschhorn’s leadership at MTV Networks, MTVi acquired Imagine Radio, SonicNet and The Box from TCI Music, and Mischief New Media, and entered into alliances with RioPort, Beatnik and others. Also under Hirschhorn’s leadership, Carson Daly went from just merely cute to super-sexy.

Hirschhorn has been with Viacom, the parent company of MTV Networks, since 1993, starting as a Director of Business Development at Showtime and also serving as VP of Corporate Development at Viacom.

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