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ARISTA TAKES COURSE
IN SHE’KSPERE

Label Inks Hit Producer Kevin Briggs To Joint Venture Label Deal
Leading producer/songwriter Kevin "She'kspere" Briggs has inked an exclusive joint venture label and production agreement with President/CEO L.A. Reid's Arista Records.

The Atlanta-based She'kspere, who produced and co-wrote the double-Grammy-winning "No Scrubs" by TLC and the twice Grammy-nominated "Bills, Bills, Bills" by Destiny's Child, will head the as-yet-unnamed imprint and will also serve as a consultant and staff producer for Arista, with responsibility for finding and developing new artists, repertoire and other producers

Commented Reid: "She'kspere is one of today's young, hot producers, who breathes life into contemporary music. I couldn't be happier to be working alongside him, not only as a talented producer, but as a friend. And I just love what he does to that Olde English."

Said She'kspere: I'm excited to continue my relationship with L.A. Reid. I also like the idea of building a partnership with a powerful entity such as Arista and I look forward to new opportunities that this venture will bring. But what's this I hear about roy lott',390,400);">roy lott',390,400);">Roy Lott leaving the label?"

She'kspere got his start in 1997 working on a remix with LaFace artist Sam Salter. He went on to work with such acts as Mariah Carey, Faith Evans, Boyz II Men, Joe, Montell Jordan, Sinead O'Connor, Pink, Mya, NSYNC and Xscape, among others.

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