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ARTISTONE.COM ANNOUNCES SUPPORT OF NAPSTER
Web Site To Offer "Official" MP3 Files Encoded With Audio "Tags"
With the tide turning so drastically and suddenly against Napster, it's surprising to find anyone standing up for the renowned "killer app."

But ArtistOne.com is doing just that.

ArtistOne.com founders Mike Moroney and Suzanne Anderson announced that they would release "official" MP3 files for free download within the Napster community.

"We believe that instead of discouraging Internet users from sharing music, we should be supporting the grassroots efforts to promote great new music to a community of over a million users," said Moroney, who is ArtistOne's CEO.

Added COO Anderson, "We hope and feel that the user will appreciate the free music, and pass the free file on to their friends. These are actions that will encourage the users to create a more intimate connection with the music and the artist who created it."

The MP3 files offered by ArtistOne—which will initially be Internet singles by Dominic Miller, Carl Perkins, Love Nugget Many Faces and Michael Ruff—will be inoculated with "viral marketing": short message "tags" attached to each file encouraging the listener to go to the artist's Web site to become part of the artist's fan base.

The messages will be encoded into the audio file and will be heard each time the file is played, which in the case of Love Nugget Many Faces may only be once or twice.

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