Quantcast

FARMCLUB:
HARVESTING THE FRANCS

Convergence Outift Is Big With VC—Can It Stay Big Without WWF?
The recently announced Vivendi Universal merger raised all sorts of questions vis-a-vis Vizzavi and the possible role of Jimmy and Doug's Farmclub.com in the prospective megacorp's Internet strategy. Yet word from the inside has the company high on Farmclub and leaning toward giving the convergence venture a prominent place on the U.S. side of its digital totem pole.

Vivendi chieftain Jean-Marie Messier recently addressed the troops at Universal to assuage concerns about European regulators and other consolidation jitters. The European Commission said on 7/11 that it held sole power to gauge the antitrust aspects of the planned merger.

Observers have the French talking up FC to investors, using the TV show/Net package's potential for growth as a selling point for VU's planned grab of new-media marketshare stateside.

Meanwhile, will the Farmclub TV broadcast on USA take a hit from the network's loss of WWF wrestling, which gave the show a titanic lead-in audience? If the program hasn't been on the air long enough to establish a beachhead, what are the odds of getting slotted after, say, "Baywatch"?

In other Farmclub news, the multimedia outfit is now an official co-sponsor (with The Source) of the Dre/Snoop "Up in Smoke Tour" and has pacted with CTN Media Group to provide unique programming to the latter's broadcast arm College Television Network and Net locale Wetair.com. FC signed the deal once CTN agreed to pay for the keg.

AJR ORBITS MERCURY
The Met brothers have a new label home. (5/18a)
TOP 20: KENDRICK
LEADS THE WAY
Another record-breaking debut week. (5/19a)
GREEN AS EVER
A think piece—cool! (5/19a)
LIVE FROM NEW YORK, IT'S HARRY ON APPLE
Won't be long now. (5/19a)
AN OPEN LETTER TO
KEVIN WEATHERLY
We can't wait to see what he's got up his sleeve. (5/18a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)