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"This is a very exciting time for us as we take advantage of and develop new ways to build awareness and drive sales of our artists' music."
—Kevin Conroy, BMG Entertainment
CONROY IS HERE
AS BMG TECH HEAD
Architect Of Company's Online Strategy
Upped By Zelnick
You know BMG Entertainment's kevin conroy',390,400);">kevin conroy',390,400);">Kevin Conroy is a technology expert. He didn't open that "ILOVEYOU" e-mail virus.

And now the man behind the company's aggressive Internet strategy has been named Chief Marketing Officer and President of New Technology by President/CEO strauss zelnick',390,400);">strauss zelnick',390,400);">Strauss Zelnick, who interrupted his stenciling of L.A. Reid's name on the door at Arista to make the announcement.

Previously Sr. VP Worldwide Marketing and New Technology for the company, Conroy will continue to oversee all corporate marketing and media development for BMG's businesses around the world, including smuggling black market VW bugs into the U.S. He'll have an expanded Worldwide Marketing Group reporting to him, including Priority Artist Marketing, Partnership Marketing, Catalogue Marketing, Music Programming, Online Marketing, New Technology, Digital Music Distribution and answering Christina Aguilera's e-mail.

Said Zelnick: "Kevin's reputation as a marketing visionary is richly deserved. He has developed an innovative and comprehensive approach to marketing BMG's artists and has been responsible for creating our leadership position in the Internet. His passion and dedication strengthen BMG's core mission of being the most creative, innovative and efficient music company. And he's been personally responsible for soliciting 245,600 online orders of my barbeque sauce from Bosnia."

Conroy has created a number of strategic alliances and marketing partnerships with companies like Universal Music Group and AOL. The success of BMG's online strrategy led to the development of sites such as GetMusic, Click2Music and the wildly successful KevinConroynudeintheshower.com. Conroy recently announced BMG's plans for online digital downloading through an open network of retailer partners.

Added Conroy: "This is a very exciting time for us as we take advantage of and develop new ways to build awareness and drive sales of our artists' music. The great news is that we now have more tools available for us to accomplish these goals. And as soon as we crush Napster and MP3.com with our vastly overpaid legal team, we should be well on our way to success."

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