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69% of all students surveyed say they download MP3s and, of these, 68% use Napster; MP3 usage among students has not significantly reduced their CD consumption patterns.
Most students (63%) who download MP3s say they are still buying the same number of CDs while 10% of MP3 users say they are buying more CDs.
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SURVEY: DOWNLOADING HAS LITTLE EFFECT ON MUSIC BIZ

USC Study Finds Students Still Purchasing CDs Despite The Presence Of Napster
A month after the University of Southern California banned Napster, the Norman Lear Center at the college released a survey of USC students that reveals there is little evidence that use of the file-sharing software is harmful to either the recording industry or artists.

"In recent months there has been much concern about piracy of recorded music on university campuses across the nation, but there has been little research on how students actually consume MP3s," said Mark Latonero, principal researcher of the study. "In fact, the findings of this study on MP3 users contradict many media reports and music industry fears."

Key findings in the report include:

  • 69% of all students surveyed say they download MP3s and, of these, 68% use Napster; MP3 usage among students has not significantly reduced their CD consumption patterns.
  • Most students (63%) who download MP3s say they are still buying the same number of CDs while 10% of MP3 users say they are buying more CDs.
  • 39% of students who download MP3s say that after listening to recorded music in MP3 format, they often buy CDs containing that music.
  • Sharing music files is a popular activity, but 68% of students sampled who download MP3s say they have never converted CD music to MP3 format and 70% have never uploaded MP3s to the Internet.
  • 33% of students interviewed say their opinion of Metallica has worsened since the band filed suit against Napster.
  • 69% of students surveyed agree that copyright holders should be paid for downloaded MP3s.
  • 47% were high when they took the survey; 23% were planning to get high after taking the survey; and 12% had expected to be high, but suspected they smoked oregano instead of weed.

In mid-April, USC, Yale and Indiana University were named in a lawsuit filed against Napster by the band Metallica. While Yale and Indiana banned Napster almost immediately, USC originally held back. A subsequent decision by university officials to restrict downloads from Napster resulted in USC being dropped from the lawsuit.

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