LIQUID NABS NEW DEALS

As though the cavalcade of thrills that is the National Association of Broadcasters (NAB) tradeshow weren’t packed enough, digital media champs Liquid Audio lit up the proceedings with announcements pertaining to the "production and broadcast markets."

These include a pact with daily entertainment trade The Hollywood Reporter (where our own Marc Pollack’s once-promising career was last spotted) to debut The Hollywood Reporter Composer Registry, a clearinghouse for film, TV and ad music and a deal with a music trade publication (don’t worry, it’s not us) to assist radio stations in previewing and securely downloading new music.

Meanwhile, in conjunction with voice-over delivery venture Voicebank.net, Liquid announced the bow of e:Cast, which allows voice dubbing and content management via the Net.

"Liquid Audio enables production and broadcast companies to leverage the Internet to streamline their processes," gushed Liquid’s Sr. Mgr. Of Production Solutions Andre Mika. "Also, we realized we’d pretty much sucked all available cash out of the record business, so it was time to find us some fresh rubes."

Funny, that's what we said when we started "Daily Double."