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REID GETS THE MAFIA TO INTRODUCE HIM

The Fictional Mob, That Is
New Arista President/CEO Antonio "L.A." Reid's introduction this morning at the BMG Convention in Toronto (7/12) took the BMG brass by surprise.

In response to an earlier video presentation that featured BMGers such as Bob Morelli, Rick Cohen and Rick Bleiweiss in a "Sopranos" satire titled "The Baritones," Arista countered with a spoof of its own. This one featured actual cast members from "The Sopranos." Hanging out at the Ba Da Bing strip club, looking over a stash of stolen CDs, DVDs and CD players, Big Pussy (Vincent Pastore), Furio (Frederico Castelluccio) and Hesh (Jerry Adler) come across a copy of "The Baritones" and watch it. They become enraged and let loose an expletive-riddled tirade, threatening bodily harm to the guys that would make fools of "made men" such as themselves.

Big Pussy and Furio grab baseball bats and run out the front door of the Ba Da Bing, emerging onstage in Toronto in person. They cursed at the audience, asking, "Where is that muthaf***er Pete Jones?!"

The video (made by Arista's Ken Levy) came as a total surprise to everyone at BMG, but Jones kept his composure, yelling back at Big Pussy "I thought you were dead!" It brought down the house.

The two "Sopranos" characters then introduced Reid.

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