Quantcast

ROCKING OUTSIDE THE BOX

Elektra Keeps Its Harder Acts At A Safe Distance

Elektra Records has launched an all-rock Web page. Rockbox2000 will focus on the label's hard-rockin' roster, including Metallica, AC/DC, Phish, Third Eye Blind and Ween. And yes, Phish is "hard-rockin'."

The jukebox-like site will offer links to songs, videos and fan information. Initially, Rockbox2000 will not offer music downloads. Instead, the site will feature Real Audio-based streaming versions of songs. Elektra officials say the site may be used eventually to sell music… or porn, whichever would be most profitable.

Rockbox2000 is the label's first genre-specific site. If the Web page is successful, Elektra may design offshoot sites for other music genres.

Said Elektra Vice President of New Media Camille Hackney: "It's been hard for acts like Pantera and Staind to exist in cyberspace with Judy Collins and Natalie Merchant. We don't want our rock to get all wussy."

BIG RED'S BIG THREE
How's this for a power trio? (10/26a)
HITS LIST, FOR YOUR CONSIDERATION
Grammy-themed, just like our latest print magazine. (10/26a)
NEAR TRUTHS: ROLLING IN
THE STREAMS
Audiences embrace Adele regardless of the platform. (10/26a)
KAREN KWAK TO LEAD
WARNER A&R
Aaron's latest hire. (10/26a)
ON THE COVER:
OLIVIA RODRIGO
Can you hear the Grammy buzz? (10/26a)
ADELE ADELE ADELE
Adele; Adele Adele?
ADELE ADELE ADELE ADELE ADELE ADELE
A... dele?
ADELE ADELE
Adele Adele; Adele.
ADELE ADELE ADELE ADELE
(Adele.)
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)