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"My mandate is to find and create opportunities that marry our clients' talents and personalities with appropriate new media environments and ‘best of breed' technologies."
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PERALTA TAPPED PRESIDENT OF DIGITAL BRANDCASTING

His Mandate Is To Put Clients In "New Media Environments," Or Something Like That

A.J. Peralta has been named president of digital rights management company Digital Brandcasting Corp., whose client roster includes Will Smith, Savage Garden, the Deftones, Trisha Yearwood, Boyz II Men, Montell Jordan and Live.

Peralta's appointment was made by company Chairman Ken Hertz, to whom he will report.

DBC, launched last year, develops and manages new business opportunities that extend the branding power of pop figures onto the Internet and other new media environments.

"My mandate is to find and create opportunities that marry our clients' talents and personalities with appropriate new media environments and ‘best of breed' technologies," said Peralta.

DBC hopes to provide artists with specific Web-oriented services and commercial opportunities, all of which are personalized to suit the artists' identity and their interests. DBC's core services include "Brandcast" Web site development and hosting, console and online gaming, e-commerce, digital content development and technology partnerships.

"A.J. has built his career anticipating the convergence of entertainment, technology and marketing," said Hertz. "His 'next generation' sensibilities will help DBC to create a digital straight line between fans and DBC's artists while maximizing the power of the artist's credibility in the digital space."

Prior to joining DBC, Peralta was a content architect and project manager for the Warner Music Group on the "Madison Project," the broadband music initiative that included partners such as Sony, Universal, BMG, EMI and IBM. He was a co-founder of GreenGalactic.com, a marketing company specializing in Internet and entertainment clients, and a co-founder of Lamuz, a Tokyo-based TV production and technology firm.

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